Television Media
Out of the 28,000 TV Channels of the World, India has 912 Licensed Satellite TV Channels. In Tamil, there are a 100 TV channels and more than 1000 Local Channels in various places like Metro, Urban, Semi Urban, Rural out skirts of Tamil Nadu.
Television medium gives an opportunity to the advertisers to reach a mass community easily and thus help to create public image
We use the information provided by BARC – Broadcast Audience Research Council, which gives all inputs in media planning for the advertisement campaign. BARC India is also the largest measurement company of its kind in the world. Thus It helps to measure viewership of TV channels, and the system also allows measurement of time-shifted viewing and simulcasts.
A comprehensive understanding of
GRP – Gross Rating Point
TVR – Television Rating
SEC – Socio Economic Classification
AOTS – Average Opportunity to See
provided helps us to plan better advertising.
Other Services
